Bid2Travel.com, provider of travel-related services in India has introduced ‘Opaque Bidding’ concept for travellers. Travellers can specify their own prices for booking hotels with this new concept. The new service will create a complementary distribution channel, which will allow hotels the ability to reach out to a more price sensitive audience and to be able to sell rooms that might otherwise have gone unsold.
In the ‘Opaque Bidding’ concept, the hotel’s name and its location are hidden from the customer until he makes the final decision to book the room. Rates offered are much lower than what is available in the market because the participating hotels have an exclusive deal with Bid2travel.com. Mostly branded three to five-star Indian hotels are sold.
Pritpal Singh Saini, CEO, Bid2travel’s CEO said, “We are pleased to introduce the Opaque bidding for Indian hotels. The ‘Opaque Bidding’ will add an important new distribution channel for price sensitive customers who are willing to be flexible. We have already signed some exclusive deals for hotels in New Delhi, besides Mumbai and Goa.”
In the ‘Opaque Bidding’ concept, the hotel’s name and its location are hidden from the customer until he makes the final decision to book the room. Rates offered are much lower than what is available in the market because the participating hotels have an exclusive deal with Bid2travel.com. Mostly branded three to five-star Indian hotels are sold.
Pritpal Singh Saini, CEO, Bid2travel’s CEO said, “We are pleased to introduce the Opaque bidding for Indian hotels. The ‘Opaque Bidding’ will add an important new distribution channel for price sensitive customers who are willing to be flexible. We have already signed some exclusive deals for hotels in New Delhi, besides Mumbai and Goa.”
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